Texas Attorney General Ken Paxton has opened an industry-wide investigation into companies that market and sell food products labeled as “made with avocado oil,” his office announced in an Aug. 20 news release.
The investigation follows reports that such products may contain undisclosed seed oils or other ingredients not identified on their labels, according to the release. Avocado oil has grown more popular as consumers seek healthier options and alternatives to seed oils, the attorney general’s office said, and shoppers often pay a premium for chips, condiments and dressings advertised as made with it.
The office pointed to a 2026 University of California, Davis study that tested products listing avocado oil as their sole oil ingredient. According to the release, the study found seed oils in 93 percent of chip samples, 71 percent of mayonnaise samples and 100 percent of dressing samples, none of which disclosed those oils in ingredient lists or elsewhere on the packaging.
“Consumers should not have to worry if they are being deceived by labels when trying to choose healthier options at the grocery store,” Paxton said in the release. “I will not allow companies to fraudulently mislabel products. My office will hold accountable any company that violates the law and misleads Texans about what is actually in their food.”
As part of the investigation, the office said it has issued civil investigative demands to Primal Kitchen, Siete Foods and Chosen Foods, with more to follow. The demands are a formal step that compels companies to turn over documents and information to state investigators.
The Office of the Attorney General said it will determine whether those companies and others have broken Texas law by misleading consumers in violation of the Texas Deceptive Trade Practices Act, the state’s principal consumer protection statute. The release did not identify additional companies under review or set a timeline for the inquiry.